How to Increase Organic Traffic On Your Website
The challenge for any company is to ensure that when folks seek a product or service like yours, they discover you and not an opponent.
But the results are not just the outcome of low-volume search engine optimisation (SEO) and costlier pay-per-click advertising. There are plenty of things you can do to increase organic traffic at no cost except your time.
1. Optimise for your readers, not search engines
Most importantly, write your customer personas so you understand to whom you’re addressing your material. By generating quality instructional information that resonates with your ideal customers, you’ll naturally strengthen your SEO.
It is necessary to tap into the main issues of the personas and to use the keywords that they use in search queries. Trying to optimise your website for search engines alone is useless. It will result in keyword -riddled nonsense that nobody will read.
If you please your buyer personas, you will also increase the chance that the search engines like you.
2. Blog regularly
Blogging is perhaps the most effective method to increase organic traffic to your website, so I will provide you with highly relevant blogging tips and tricks. Content curation can help you to go into a lot more depth than your website currently allows, and in turn, it will also create a large, search-friendly list of helpful, vendor-optimised content centered on your niche. Well written, informative and relevant content can help you improve your sales. Generate it.
3. Plug into the blogosphere
The blogosphere, most of the time, is a reciprocal sort of place. Read, comment and link to other people‘s sites and write blogs about it, particularly if you are operating in a specific market, and afterwards, they’ll hopefully read what you said, wish to comment and link to it, perhaps even discuss it with coworkers, inviting and attracting more prospects for your enterprise.
One of the best places to start is with Quora. A brilliant method to get your voice out there is to spend some time responding to people‘s inquiries on Quora, providing genuine, valued, and even tangible (if you are a specialist in a a relevant area) insights on the specific area you are an expert in.
4. Use long-tail keywords
It is not always the case that the most popular keywords in a market will deliver you the best outcomes. Instead, use words that are more specific to your product or service. Over time Google and other search engines will identify your website or blog as a destination for deep, insightful content about the topic and that, in turn, will boost the authority of the content and help Google determine that your website is a destination for that particular topic.
Remember, if you want to rank better on Google then you should make sure you have a sphere of influence for a specific niche topic. To take one example, this blog post is targeted to those who are interested in specific learnings related to increasing organic traffic, although we don’t intend to target each and every keyword and sub-keyword with an SEO-related approach.
5. Get your meta down
The meta title, URL and description are the three key ingredients that one can attribute to the optimization of web pages or blog posts. It’s simple, yet effective. In fact, all on-page SEO factors are important to get right (although on-page factors are only part of what matters). Meta descriptions and meta data however, are very important since they are the most important tools for telling Google exactly what your page is about.
We use a number of different tools, including Yoast SEO plugin for WordPress, HubSpot’s SEO tools, and Ahrefs to aid us in optimizing our pages with content. But it’s not enough to just install and activate a plugin; you have to work on each page in turn.
6. Consistently create quality content
Attempt to write and publicize as frequently as feasible, but not at the cost of quality! The more quality information – including thought leadership pieces and blog posts – you have on your webpage or blog, the more possibilities you develop for organic traffic to come your way.
7. Use internal links
Once you have a decent back catalogue of content, you can link to it on your website and your blogs which will then guide visitors to more relevant content. This helps keep visitors on your site longer, which in turn helps boost your search rankings.
On the other hand, don’t overuse internal links; otherwise, it will start to look like spam.
8. Encourage incoming links
I would like to point out that Google prioritises sites that have a lot of incoming links, especially if they are from other trustworthy sites. Encourage your clients, friends, family members, partners, suppliers, other suppliers, industry mavens and ones that have friendly relationship with you to post a link to your site on their sites.
The more in-coming links, the more likely your site will appear higher in search engine results and the higher authority your site will appear in the eyes of search engines.
However, beware: SEO snake oil salesmen try to trick Google with spammy links from low-reputation sites into thinking their rankings are legit. There are certain kinds of links that can actually cause harm to your SEO.
9. Blow your own trumpet
You are also allowed to link to your content on your personal blog, Facebook, Twitter, LinkedIn, StumbleUpon etc, but this must be done in a manner that is ethical and does not resemble spamming. If people come in to your site from other social media sites, and they spend time with your content, it is a strong signal to Google that the content that they have just consumed about your company and about your products and services is relevant, interesting, and useful.
10. Use social media
Actually, you should build a presence on social networking websites like LinkedIn, Facebook, Twitter, Instagram, and others too. All of these activities, I believe, help you get your name out on the internet and who knows maybe it will help your website rankings, too.
Add share buttons to your site to make it easy for people to share your content, and write content worthy of sharing.
11. Use data and metrics to optimise results
Use something like Google Analytics to track visitors to your site and blog. Being able to see where they come from and what keywords they searched for allows you to fine-tune your content.
Ultimately, to increase organic site traffic, you need to give your customers what they want – quality advice, information and insight.
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