How To Do Email Marketing Step By Step

Who’s ready for an EMAIL MARKETING FOR BEGINNERS tutorial?

How To Do Email Marketing Step By Step

Email marketing has been around for quite a long time, and for great cause. It’s the most direct and efficient method of communicating with your leads, cultivating them, and converting them into buyers, repeatedly triumphing over all other advertising channels.

In this guide, we’ll walk you through the whole method of establishing your email marketing funnel so that you can get leads and create sales, 24/7.

What Exactly Is Email Marketing?

Email advertising is the extremely successful online advertising tactic of distributing messages to prospects and subscribers. Successful marketing messages turn prospects into buyers, and turn one-time customers into loyal, raving supporters.

This guide is intended for people who want to commit to email marketing. If you’re still unsure as to why you should be building an email list at all, then I urge you to read our guide on  why you need to build an email list RIGHT NOW!

This can be quite a long and detailed guide, so to make it easier to digest into chunks I have grouped it up into different sections.

By utilizing this definitive guide, you’ll understand:

  1. How to establish an email list filled with targeted buyers.
  2. How to maximize your emails for the biggest open rates and click-through rates (CTR).
  3. How to automate the procedure of cultivating your leads and transforming prospects into buyers.

Sound decent?

Then let’s plunge into the most complete guide to email advertising on the whole of the web.

Why Email Marketing Is Important

We’ve covered the toughest question, what is email marketing, but haven’t gone into why email advertising is so essential for your enterprise. Let’s discuss that now.

Notwithstanding the growth of social media and unwanted spam email (which is never a decent promotional tactic, incidentally), email continues to be the most effective method to nurture leads and bolster consumer devotion.

There are numerous rationales you should make email advertising among your top priorities, but here are the top 3:

1. Email is the #1 information channel. Did you realize that at least 99% of customers review their email on a daily basis? That can’t be said of any other communication channel.

2. You own your list. On any social media platform, your account (as well as all your fans and posts) could be terminated or removed at any moment, for any cause, without notice. Nonetheless, you own your email list. Nobody can take those leads away from you.

3. Email just converts better. Folks who purchase products advertised through email spend 138% more than those who do not get email deals. In reality, email advertising has an ROI (returns on investment) of 4400%. That’s enormous! And if you are curious if social media converts even better, reconsider: the median order valuation of an email is at least three times greater than that of social media.

Email is simply the best method to make sales online.

Email Marketing How-To’s

Wondering how to begin your own email marketing strategy? Email marketing consists of various moving components, but that doesn’t imply it has to be complex. Here’s how it breaks down…

You begin with your list. OptinMonster has made it very simple to begin gathering leads instantaneously, even without an email marketing service, with Monster Leads integration.

With Monster Leads, you can start creating your email list, and even start reaching out to leads, while retaining your leads stored securely within your OptinMonster dashboard. Then, when you’re prepared

You add an email service provider. There are lots of them out there, but we take the guesswork out and make it seriously effortless to select the right one for you and your objectives.

After those two stages, it’s just a question of refining your lists and your messaging so you are reaching your viewers and truly interacting with them. Plus, you’ll be in a position to establish some automation in your email service which will make matters significantly simpler for you.

Ready to jump in? Let do it!



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